The American Marketing Association
Market Research Special Interest Group
(AMA MR SIG) is an association of AMA members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research or just an interest in marketing, to join us. The goals of this special interest group are to:

• Provide a forum for discussing research issues and perspectives that affect our field,
• Provide a means for interested individuals to find or develop outlets for these issues,
• Promote research activity and increase attention to the research function of AMA,
• Recognize distinguished contributions and contributors to the field of marketing research,
• Advise the AMA on research issues in marketing,
• Review issues pertaining to dissemination of research between academics and practitioners,
• Foster ethical and effective research activity.

The American Marketing Association Website is an excellent source for career information, tools, research resources, training, conferences, etc.

This page is maintained by Dr. Dwayne Ball, University of Nebraska-Lincoln
dball1 at unl dot edu