MR Books
Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition (Naresh K. Malhotra)
Marketing Research: An Applied Orientation (Naresh K. Malhotra)
Marketing Research Project Manual (Glen R. Jarboe)
Marketing Models (Lilien, G., Kotler, P. and K.S. Moorthy)
Marketing Research, 8th Edition (Aaker, Kumar, and Day)
Beyond Listening: Learning the Secret Language of Focus Groups (Bonnie Goebert, Herma Rosenthal)
Practical Business Statistics (Andrew F. Siegel)
The Visual Display of Quantitative Information (Edward R Tufte)
Essentials of Marketing Research (The Irwin Series in Marketing)
[William R. Dillon, Thomas J. Madden, Neil H. Firtle]
Exploring Market Research (William G. Zikmund)
Focus Group Research Handbook (Holly Edmunds)
Handbook of Marketing Scales: Multi Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research Series)
[William O. Bearden and Richard G. Netemeyer]
The International Handbook of Market Research (Robin Birn - Editor)
Know Your Market: How to Do Low-Cost Market Research (Psi Successful Business Library)
[David B. Frigstad]
Marketing Research, 8th International Edition (David A. Aaker, V. Kumar, George S. Day,George Day)
Marketing Research: Methodological Foundations (Gilbert A. Churchill and Dawn Iacobucci)
The Market Research Toolbox: A Concise Guide for Beginners (Edward F. McQuarrie)
Marketing Research with SPSS 10 CD (3rd Edition)
[Alvin C. Burns and Ronald F. Bush)
Qualitative Market Research: A Comprehensive Guide (Hy Mariampolski)
Quantitative Models in Marketing Research (Philip Hans Franses and Richard Paap)
Title Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, Volume 12 ; 2nd Edition)
[ Dominique M. Hanssens, et al]
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