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AMA Educators' Conferences

The AMA sponsors two general conferences for marketing educators, one in the Summer and one in the Winter. At these conferences, there are sessions at which papers of market research interest will be presented. For updated conference information, see the AMA website.

Marketing Research Tracks and Special Sessions

The AMA welcomes papers and special session proposals that deal with innovative methods in marketing research and data analysis, or that improve our understanding of existing methods. Papers may focus on advancing the state of the art of marketing research methodology and/or demonstrate the benefits of these advances for the analysis of substantive marketing issues. Topics may include, but are not limited to, the following: methods of analyzing or presenting marketing data, measurement methods for marketing, marketing information systems and the use of information within organizations, and mathematical models of marketing phenomena. Papers and special session proposals in the areas of international marketing research and Internet marketing research are particularly encouraged. Conceptual, empirical, analytical, simulation-based, and qualitative approaches are welcome.