The Lehmann Award
The Lehmann Award honors Dr. Donald
R. Lehmann, professor of Marketing at Columbia University,
and is given each year to the best dissertation-based research paper
published in the Journal of Marketing or the Journal of Marketing
Research. Donald R. Lehmann received his doctorate from Purdue in
1969 and has spent his career since then at the Columbia Business
School. Dr. Lehmann has published many
dozens of research articles and books in methodology, decision-making,
and innovation, has been a president of the Association for Consumer
Research, has served on the editorial boards of several journals
as well as the board of the Marketing Science Institute, and is
the founding editor of Marketing Letters.
Recipients of the Lehmann Award:
Thompson, Debora Viana, Rebecca Hamilton and Roland T. Rust, (2005),
“Feature Fatigue: When Product Capabilities Become Too Much of a Good
Thing,” Journal of Marketing Research, 42 (November), 431-442.
Rajkumar Venkatesan and V. Kumar (2004), "A Customer Lifetime
Value Framework for Customer Selection and Resource Allocation Strategy," Journal of Marketing,
Verhoef, P. C. (2003), "Understanding the Effect of Customer
Relationship Management Efforts on Customer Retention and Customer Share Development,"
Journal of Marketing, 67 (3), pp. 30-45.
Lemon, Katherine N., Tiffany Barnett White and Russell S. Winer (2002),
"Dynamic Customer Relationship Management: Incorporating Future
Considerations Into the Service Retention Decision," Journal of
Marketing, 66 (1), pp. 1-14.
Swaminathan, Vanitha, Richard J. Fox, and Srinivas K. Reddy (2001),
"The Impact of Brand Extansion-Introduction on Choice," Journal of Marketing, Vol. 65
(4), pp. 1-15.
2001: Two Awards presented:
Reinartz, Werner and V. Kumar (2000),
"On the Profitability of Long Lifetime Customers: An Empirical
Investigation and Implications for Marketing, Journal of Marketing,
Vol. 64 (October), pp. 17-32.
Varki, Sajeev, Bruce Cooil, and Roland T. Rust (2000),
Modeling Fuzzy Data in Qualitative Marketing
Research, Journal of Marketing Research, November, Vol. 37, pp. 480-489.
Venkatesh Shankar, Gregory Carpenter, and Lakshman Krishnamurthi (1998),
Late Mover Advantage: How Innovative Late Entrants
Outsell Pioneers, Journal of Marketing Research, 35 (February), 54-70.
K. Sivakumar and S. P. Raj, (1997),
Quality Tier Competition: How price Change Influences Brand Choice
and Category Choice, Journal of Marketing, 61 (July) 71-84.
Adam Finn and Ujwal Kayande (1997),
Reliability Assessment and Optimization of Marketing Measurement,
34 (May) 262-275.
Chan Su Park and V. Srinivasan (1994),
A Survey-Based Method for Measuring and Understanding Brand Equity
and its Extendibility, Journal of Marketing Research, 31 (May),