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News Letters
Roland T. Rust Receives 
College Park, MD - Roland T. Rust is the fifth annual winner of the Gilbert A. Churchill Award for Lifetime Achievement in Marketing Research, awarded by the American Marketing Association's Marketing Research Special Interest Group. The previous winners of the award are Paul Green (Wharton), William Perreault (North Carolina), Seenu Srinivasan (Stanford), and Vijay Mahajan (Texas). Rust, the David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business, University of Maryland, is especially known for his role in introducing quantitatively rigorous, but strategically meaningful, research methods into the field of service marketing. He had previously won lifetime achievement awards in the fields of advertising and statistics, as well as the Henry Latané Distinguished Doctoral Alumnus Award from the University of North Carolina. Rust's sixth and most recent book, Driving Customer Equity (The Free Press, 2000),written with co-authors Valarie Zeithaml and Katherine Lemon, provides a strategic framework for basing corporate strategy on customer lifetime value. Rust has won best article awards for articles in the Journal of Marketing, Marketing Science, Journal of Advertising, and Journal of Retailing, and is one of only a handful of people to have published in the Journal of Marketing Research in four different decades. He is the founder and chair of the AMA Frontiers in Services Conference, and founding editor of the Journal of Service Research. He serves on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science. -RHS- To contact Roland Rust: rrust@rhsmith.umd.edu, 301.405.4300 |