Summer 2000 SIG Newsletter
Roland T. Rust to Receive Churchill Award
Roland T. Rust of Vanderbilt University has been named the recipient of
the 2000 Churchill Award. The AMA Special Interest Group in Marketing
Research gives the Churchill Award each year to an outstanding research
scholar for lifetime contribution to the academic field of marketing
research. Professor Rust is the Madison S. Wigginton Professor of
Management and Director of the Center for Service Marketing at the
Owen Graduate School of Management, Vanderbilt University. He received
his M.B.A and Ph.D. degrees from the University of North Carolina.
Professor Rust’s research interests include advertising media
planning, marketing research ethodology, customer satisfaction and
services marketing. He has won best paper awards for articles in
Marketing Science, Journal of Marketing, Journal of Advertising,
and Journal of Retailing, and he has received career achievement
awards from the American Statistical Association, the American Academy
of Advertising, and the University of North Carolina at Chapel Hill.
His six books include Driving Customer Equity, Service Marketing,
and Return on Quality. Professor Rust serves on the editorial review
boards of the Journal of Marketing Research, Journal of Marketing,
and Marketing Science. He is the founding editor of the Journal
of Service Research. Directed by Professor Rust, the Center for
Service Marketing is sponsored by companies such as DuPont, FedEx,
Harrah’s, Mead, NCR, Nortel, Unilever, eSkye.com, HealthStream,
and PeopleSupport.com.
The Center provides financial support for the AMA Frontiers in Services
Conference and the Journal of Service Research. Professor Rust joins
Vijay Mahajan of University of Texas at Austin (1999), Seenu Srinivasan
of Stanford University (1998), Bill Perreault of University of North
Carolina (1997), and Paul Green of Wharton (1996) as recipients
of the Churchill Award. The Churchill award was established in 1995
and is named after Professor Gilbert Churchill retired professor
of marketing at the University of Wisconsin—Madison. Professor
Rust will receive the Churchill Award during the MR SIG preconference
program at the August 2000 AMA meetings.
Database Marketing is Theme of MR SIG Preconference Program at Summer AMA
The
AMA Special Interest Group in Marketing Research will hold its annual
preconference meeting on Saturday, August 5, 2000 from 2:30 –
5:00 PM. Entitled “Research and Modeling with Databases in
Consumer, Market and Business-to-Business Settings,” the session
will be chaired by Professor Frank Mulhern of Northwestern University.
The session will include four papers. The first two papers are centered
around direct marketing. Jacquelyn Thomas (Emory University) and
Werner Reinartz (INSEAD) will present “An Empirical Investigation
into the Impact of Recency, Frequency and Monetary Value on Cross-Buying
and Customer Retention.” Edward C. Malthouse (Northwestern
University) will discuss “Performance-based Feature Selection
for Direct Marketing Scoring Models.”
The second two papers develop response models from marketing databases.
Bart J. Bronnenberg (UCLA) and Vijay Mahajan (University of Texas
at Austin) will present “Spatial Dependence in Multimarket
Data: An Application to Endogeneity in Promotion and Price Data.”
Murali Mantrala (University of Florida / ZS Associates) and Frank
Mulhern (Northwestern University) will discuss “Improving Pharmaceutical
Sales and Promotional Resource Allocation Using Physician Prescription
Databases.”
The session will also include two award presentations. Roland T.
Rust of Vanderbilt University will receive the Churchill Award for
lifetime achievement. In addition, the winner of the Don Lehmann
dissertation award will be announced. The Lehmann Award is presented
annually for the best dissertation based research paper in Journal
of Marketing or Journal of Marketing Research.
Marketing Research Track at Summer 2000 AMA Educators’ Conference
The
Marketing Research track for the Summer 2000 AMA meeting, chaired
by Naveen Donthu of Georgia State and P. K. Kannan of Maryland,
is sponsoring 7 sessions (3 special sessions and 4 competitive paper
sessions) at the conference.
This includes a special session organized by Naresh Malhotra of
Georgia Tech titled “Marketing Research in the New Millennium.”
Leading academics such as Bob Peterson, Joe Hair, and Naresh Malhotra
will discuss issues such as future of Marketing Research, Data Analysis,
and Internet Marketing Research in this session. Tom Miller and
Peter Dickson of University of Wisconsin are organizing a special
session on Online Marketing Research that includes academic and
industry speakers. Madhav Segal of Southern Illinois University
is chairing the third special session that also features academic
and industry speakers. Leaders of Masters in Marketing Research
programs (e.g., Tom Leigh of Georgia, Carl McDaniel of Arlington,
Tom Miller of Wisconsin, and Ralph Giacobbe of Southern Illinois)
are on this panel.
The Marketing Research track also has several interesting competitive
paper sessions including a session on New Marketing Research Methodologies
that includes topics such as Data Envelopment Analysis and Neural
Networks. Another session focuses on scale development and measurement
issues. One noteworthy aspect of the Marketing Research track is
the fact that a significant number of the papers are by non-north
American authors. European and Australian authors are well represented
in the Marketing Research track. Another noteworthy aspect of the
Marketing Research track is the fact that a significant number of
the speakers in the special sessions are from industry (e.g., Intel
Corp., Market Facts Inc., Roper Organization etc.).
MR SIG Announces Winners of Web Site Contest
Professor
Dwayne Ball of the University of Nebraska has announced the winners
of the MR SIG contest for the best web links on marketing research.
Both the Most Interesting URL and the Most Useful URL awards were
won by Stephen Castleberry of the University of Minnesota at Duluth.
The Most Interesting site is located at
http://www.researchinfo.com The Most Useful site can be found
at the web address http://www.d.umn.edu/~jvileta/mktgresearch.html.
Congratulations and two $75 gift certificates for Amazon.com to
Steve!
There were three winners of the Most URLs Submitted awards. They
are: Nancy Church at Plattsburg State, New York, Gordon Bruner II
at Southern Illinois, and Nancy Levenburg at Grand Valley State,
Michigan. Each received a $75 gift certificate to Amazon.com
The web link contest is part of an initiative to develop a MR SIG
web site that provides extensive information on marketing research
for both researchers and practitioners.
Marketing Research and Data Analysis Track at Winter 2001 AMA Educators’ Meeting
The
Marketing Research and Data Analysis track for the Winter 2001 Marketing
Educators’ Conference, chaired by Kusum Ailawadi of Dartmouth
College and K. Sivakumar of University of Illinois at Chicago seeks
papers and special sessions that deal with innovative methods in
marketing research and data analysis or that improve our understanding
of existing methods. Papers may focus on advancing the state of
the art of marketing research methodology and/or demonstrate the
benefits of these advances for the analysis of substantive marketing
issues.
Topic suggestions include: methods of analyzing or presenting marketing
data, measurement methods for marketing, marketing information systems
and the use of information within organizations, obtaining primary
or secondary data via the Internet, mathematical models of marketing
phenomena, normative marketing decision models, and marketing research
across cultural and national boundaries. Conceptual, empirical,
analytical, simulation-based, and qualitative approaches are welcome.
Send papers and special session proposals to: Kusum Ailawadi, Tuck
School, Dartmouth College, 100 Tuck Hall, Hanover, NH 03755. Phone
603-644-2413, fax 603-646-1308, email kusum.ailawadi@dartmouth.edu.
Alternately, papers may be sent to K. Sivakumar, Department of Managerial
Studies (MC 243), University of Illinois at Chicago, 601 South Morgan
Street, Chicago, IL 60607. Phone 312-996-6229, fax 312-996-3559,
email sivakuma@uic.edu
SIG(NIFICANT)
RESEARCH NEWS is the official newsletter of the Marketing Research
Special Interest Group (MR SIG) of the American Marketing Association
(AMA). For more information please contact MR SIG Chair Praveen
Kopalle (kopalle@dartmouth.edu)
or Newsletter Editor Gary J. Russell (gary-j-russell@uiowa.edu).
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